2001. Dental access program marketing: How to build public image and participation. Chicago, IL: American Dental Association, Council on Access, Prevention, and Interprofessional Relations, 54 pp.
American Dental Association, Council on Access, Prevention and Interprofessional Relations
211 East Chicago Avenue
Chicago, IL 60611-2678
Telephone: (312) 440-2500
Contact for cost information.
This manual offers dental access program administrators ideas for planning, developing, and implementing strong marketing strategies to improve contact with potential patients, providers, and referral sources to help reach more people with needed service. Topics include marketing, program planning, media relations, direct mail strategies, and volunteer recruitment and retention. The manual concludes with additional resources from the American Dental Association.
Keywords: Oral health, Dental care, Access to health care, Marketing, Public health dentistry, Program planning, Public awareness campaigns, Recruitment